“In order to be beauty, it must also be good. Beauty is the result, but also the process.” ~ dominique conseil, aveda president
Our stance on animal welfare is one of our founding principles: we don’t conduct animal testing, and don’t ask others to do it for us, unless the law requires it. We’re continually developing new products, but our safety testing relies on human volunteers and scientific databases.
where we stand
Aveda is working toward the end of animal testing—without exception. In 1989, we were the first privately held company to sign the Ceres Principles for corporate responsibility, which call for safeguarding of the Earth and “its inhabitants.” One of our most prized accolades is our 2004 PETA (People for the Ethical Treatment of Animals) Proggy Award for Progress: “Best Cruelty-Free Personal Care Products.”
The Estée Lauder Companies (which acquired Aveda in 1997) shares our commitment; it was one of the first cosmetic companies to completely abandon animal testing on finished products in the late 1980s, and its passion to find alternatives to animal testing continues.
The sad reality is that most ingredients have been tested on animals at some point, and new international regulations both support and challenge efforts to protect them. But we see an opportunity: along with advocacy groups and the global scientific community, we can work to develop more animal-free, in vitro (i.e. test tube) alternatives, to replace unnecessary in vivo tests (on living things).
where animals stand with us
Our commitment to being animal-friendly goes well beyond the confines of the lab; we live and breathe it. Just a few examples:
- Our Blaine, Minnesota manufacturing plant is certified as a wildlife habit by the National Wildlife Federation, thanks to our restoration efforts.
- We supported animal relief, donating to the Animal Humane Society, in the wake of Hurricane Katrina.
- Over the past decade, our network has raised over $8 million for grassroots organizations that help protect endangered plants and animals.
- In 2006, we sent more than 275,000 petitions—from our network and guests—to the United Nations and White House to support the Endangered Species Act.
- Aveda Corp. founder Horst Rechelbacher dies at 72 (jsonline.com)
- Aveda Corp. founder Horst Rechelbacher dies at 72 (miamiherald.com)
- Aveda Corp. Founder Horst Rechelbacher Dies at 72 (wsaw.com)
- Aveda Corp. founder Horst Rechelbacher dies at 72 (bostonherald.com)