NEW: Aveda Smooth Infusion Naturally Straight

It’s here! Just in time to help battle the summer frizzies is Aveda‘s newest addition to our Smooth Infusion line.

Smooth Infusion Naturally Straight progressively loosens curls with every use so your hair becomes straighter morning after morning, and stays that way day after day. As you straighten your hair, the lightweight creme’s unique plant fibers attach to the hair and hold your straight style in place, while a humidity barrier of organic tapioca starch, organic aloe, and maize fend off frizz in the most humid environments. The more you use it, the easier it is to create your straight look, allowing you to spend less time styling each day.

Get all your questions answered here.> Smooth Infusion™ Naturally Straight Demo Q&A

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Behind the Scenes with Aveda™ – Steven Alan SS14 NYFW – Mercedes-Benz Fashion Week New York Spring Summer 2014 – #MBFW #NYFW – September 10, 2013 – Creative Commons (cc) photos distributed by Mainstream via Aveda Corporation (Photo credit: goMainstream)

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